E-LUXE LONDON is a recent start-up based in the heart of London with manufacturing facilities in the English countryside that specialises in the manufacture and distribution of gourmet e-liquid UK Collections for electronic cigarettes and MODs. Most of our gourmet e-liquids come with a high VG content, which makes them ideal for dripping, cloud chasing and sub ohmers using a sophisticated e-cigarette device. 


E-LUXE LONDON Gourmet E-Liquid UK Collection is hand blended, steeped, bottled and packaged at our certified laboratory in the English countryside in small batches by our friendly team. This enables us to ensure that every bottle of our e-liquid adheres to the highest quality standards and is blended to perfection. We procure all the ingredients used to make our liquid within the UK and only use natural flavourings and pharmaceutical grade nicotine, which allows us to produce a truly gourmet and quality line of e-liquids, which make for an unforgettable vape. Each one of our bottles is labelled by us at source and contains a batch identification number and an expiry date to ensure that every bottle of our e-liquid is traceable and matches our stringent quality standards. Our unique steeping and blending methods bring out mature and fragrant flavours and thick clouds for you to enjoy. During vape conventions and exhibitions, vapers have noted in particular E-LUXE LONDON gourmet e-liquid collection is very complex and the flavours are "vapegasmically" eccentric. If you are tired of the main stream flavours and are looking to try something refreshing and possibly even pleasantly surprising, give E-LUXE LONDON a try.



The brand behind E-LUXE LONDON Gourmet E-Liquid Collection:

 “I want...I want...A moon on the stick”

“You wanted the moon on a stick...well look! I went up and got it for you!”

The E-LUXE LONDON brand is built on the famous English idiomatic expression: “to want the moon on a stick”, which means “to want everything” – especially something one cannot have.

Our brand was developed by one of our co-founders who was working at a City law firm when he ventured into a lawyer’s office and saw a Dickensian illustration of a moon on the stick hanging on a lawyer’s wall and curiously queried his colleague about it. From that grey rainy day in the office, our founder decided that he wanted to translate the high standards of the law firm to the vaping market and produce eliquid like no other on the market.

Our founder saw this brand capture and project an escapist fantasy of fascination, romanticism and the infinite and eclectic nature of our society as well as represent high standards synonymous with his previous law firm. From a more practical perspective, when the electronic cigarette is inhaled, the end of the electronic cigarette lights up and thus becomes a “moon on a stick”. The birth of this idea finally ended our founder’s misery (only kidding, he had an awesome time and loved his time at the law firm) as he quit the firm to found the E-LUXE LONDON brand. This began our magical journey into the eliquid world. Welcome aboard!

After having tried almost all e-liquids on the market and carried out copious amounts of research, we decided that we wanted to produce e-liquid like no other and did not want to produce a “run of the mill” flavour and attach the label of “luxury” to it. After two years, many hours in our laboratory and dozens of tasting sessions, we eliminated most of our e-liquid flavours to leave only the most daring and exciting flavours. By default, we eliminated all flavours that were already available on the market: that was painful. We can proudly say that our e-liquid flavours are delightfully eccentric (for those growing tired of the common verbiage of “unique” and “luxury”) that will get you tasting the stars of the eliquid universe.

Our e-liquid flavours, composition and branding aims to reflect the beauty of our “London” culture.



If you run a brick-and-mortar or an online vape shop and would like to see the E-LUXE LONDON Gourmet E-Liquid Collection on your shelves, simply contact us at info@theeliquidboutique.co.uk . In order to make the E-LUXE LONDON Gourmet E-Liquid UK Collection available to all vape shops, we do not operate a minimum order quantity for our wholesale clients. We are very confident that E-LUXE LONDON is a truly unique Gourmet E-Liquid brand that it will be one of your best sellers. Here is what some of our wholesale clients have to say.

Maksim from 'Moscow Vapes' Vape Shop, Moscow, Russia

"I first tried E-LUXE [LONDON] e-juice at the Vape Expo in Moscow and the e-liquid struck me as very very unique and surprisingly pleasant and very complex. Most e-juice brands can be compared and grouped by flavours. However, I was so taken aback by flavours such as Cucumber Fizz that I had to create E-LUXE [LONDON] a category of its own. From the moment I tried E-LUXE flavours, I knew I had to stock them at my vape shop. My customers were very intrigued and amazed by the great paintwork designs on the e-juice bottles and found the flavours to be extremely enjoyable and unique. During the Moscow Expo, the guys at E-LUXE [LONDON] [had] some issues with the Russian customs which meant that they only had [a] few bottles of e-juice, five to be precise. Sounds like a disaster, right? No, this fact made the E-LUXE [LONDON] brand even more exclusive and the Russian vapers even lined up for a single drop of e-juice. At the end of the Vape Expo, one affluent lady even wanted to buy an empty E-LUXE [LONDON] bottle because she loved this e-juice brand so much."

Stephanie from 'Texas Vapors' Vape Shop, Texas, United States

"E-LUXE LONDON is one of the most unique and amazing vape juice brands. I really credit the E-LUXE LONDON team for departing from the customary flavours and coming out with such radically drastic and gourmet e-cig juice flavours. When I came across E-LUXE LONDON English E-Juice Collection on Instagram, I immediately knew that I had to have this ejuice collection at my vape shop. The e-liquid packaging is one of the best I have seen on the vaping scene. Since I share a background in art and design, I found the artistic labels and luxurious finish to be very appealing. E-LUXE LONDON is one of my best selling e-liquids and in my opinion, a leading UK brand so far as gourmet and premium e-liquid is concerned. Most of my customers choose to buy E-LUXE LONDON e-liquid not because it is an excellent every day vape, but because customers want to treat themselves. One of my friends always comes into my vape shop to get some e-liquids for everyday vaping and a few bottles of E-LUXE LONDON e-juice to treat himself on weekends and in the evenings."



Our mission is to produce a gourmet line of e-liquid to the highest standards of quality to satisfy even the most discriminating vapers. 


At E-LUXE LONDON, we've created a culture of openness and transparency where all of our people can make a difference. Our values underpin our culture and how we do business. They are embedded throughout our business and set the parameters of how we expect people to behave with their colleagues, clients and the world at large.

We believe our strength is rooted in our core values: putting our clients first, pursuing excellence, embracing change, acting with integrity and serving our world. These values are our legacy and our future.


We have a truly global outlook and a strong reach across many countries and regions. We take a focused and proactive approach to our client needs through our international team. Our team is experienced in working with a diverse client base in many languages including Russian, Spanish, Arabic, and others. All our team members have a good understanding of international markets and cultural empathy which allows them to deliver a tailored approach and produce cutting-edge solutions for every client.


We are always aiming to give back to the community and are presently running vacation schemes and other employment opportunities to help young people to get into employment and regularly sponsor our local sports clubs.


Ruby Cream by E-LUXE LONDON is an exciting take on a traditional English Desert. Ruby Cream combines Rhubarb, Custard, Crumble and Forest Fruit Gateaux to bring a very refreshing yet indulgent vape. Ruby Cream is a very complex flavour with a sweet and tart rhubarb with English cream on the inhale and refreshing forest fruit gateaux with crumble and sour rhubarb on the exhale. Ruby Cream combines all flavours in complete harmony to ensure that no flavour is too overpowering or dominating, which makes it an ideal everyday vape. Ruby cream is a very enigmatic and "more-ish" gourmet e-liquid flavour that will allow you to enjoy the best of English cuisine with a twist. Ruby Cream Gourmet E-Liquid comes in 30ml glass dropper bottles with a 70% VG and 30% PG proportion, which makes it ideal for Cloud Chasers, Sub Ohmers, Advanced E-Cigarettes and Connoisseur Vapers who appreciate quality gourmet e-liquids. 

Ruby Cream Gourmet E-Liquid by E-LUXE LONDON is handcrafted in small batches in a cleanroom environment using UK sourced e-liquid flavourings, VG, PG and pharmaceutical grade (VG based) nicotine. E-LUXE LONDON Premium E-Liquids are especially renowned for their unique and delightfully eccentric flavours that bring a new perspective and character to the vaping market.


SUMMA LOVIN' Gourmet UK e-liquid is a sweet lemonade and exotic fruit combination that is refreshing, tangy and pleasant. The sweet lemonade creates a sweet citrus sensation that is combined with wild strawberry, kiwi, raspberry and dragonfruit with a hint of lychee. The sweet lemoade flavour along with the kiwi and tangy raspberry creates a fizzy and refreshing sensation that is complemented by sweet strawberry, whilst the lychee and dragonfruit give this e-liquid flavour its enigmatic and exotic character. SUMMA LOVIN' Gourmet UK e-liquid flavour was inspired by an icy sweet lemonade flavour with real fruits inside it that is commonly served on Kings Road in Chelsea, London. Unlike a traditional lemonade that is still delicious but can be a little overbearing in a vape, with its complex character, SUMMA LOVIN' goes a step beyond the lemonade flavours to produce a harmonious balance between lemonade and real fruits. 

SUMMA LOVIN' Gourmet UK e-liquid comes in 30ml black glass dropper bottles and a 70 VG and 30 PG ratio, which makes this premium e-liquid ideal for dripping, cloud chasing, sub ohming and connoisseur vapers who are looking to try out new and unique quality UK e-liquid flavours. Please note that with the implementation of the TPD, we will only be able to serve 10ml plastic bottles to customers ordering from within the EU. 30ml glass dropper bottles will still be available for buyers from outside the EU such as United States, Australia, Africa, Russia and CIS and other countries. 

SUMMA LOVIN' e-liquid is handcrafted by E-LUXE LONDON in small batches using USA and UK sourced flavourings, pharmaceutical grade nicotine and quality VG and PG bases. Each bottle of e-liquid is identified using a unique batch number to ensure full traceability of ingredients. E-LUXE LONDON Gourmet UK e-liquid is especially renowned for its unusual gourmet e-liquid flavours that are like no other on the vape market. For those of you who are familiar with the E-LUXE LONDON brand may recall the sensational Cucumber Fizz flavour which was a hit at most vape exhibitions. E-LUXE LONDON brand is somewhat romantic as its logo represents a moon on a stick, an idiomatic expression which means to want everything in the world that which one cannot get. This motto indeed sums up the E-LUXE LONDON Gourmet e-liquids very well because they are so unique in their character that they are truly one-offs. You may have noticed the exquisite artwork on the E-LUXE LONDON bottles, which is a copy of several paintings that were prepared for E-LUXE LONDON by a famous artist. 

E-LUXE LONDON Gourmet UK e-liquid is available for wholesale customers who own vape shops in the UK, United States, Australia, Russia and rest of the world. If you would like to introduce a new and unique e-liquid brand from the UK like no other to your vape shop, simply send us an email. 

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